Netto: A Day at the beach – Getting plastic-smart on beach pollution

Netto, Denmark's largest discount retailer, promoted its brand purpose in Denmark by launching Project Plastic Smart to educate on the issue of plastic waste in the retail industry.

Brief description of assignment

Denmark's largest discount retailer, Netto, was established in 1981 and has built its success on low prices and good quality foods. The past years, Netto has been building their brand as a down-to-earth retailer with ro

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