Netflix: Prosocial – Changing the Conversation Around 13 Reasons Why

Netflix, the media-services provider, overcame the negative perception of one of its shows by being proactive before the release of its second season to a global audience.

The Situation

Netflix gives storytellers the creative freedom to tell stories that aren't often told, which can include content that might not be right for every audience.

With the 2017 launch of 13 Reasons Why, many teens embraced the show, yet some parents, advocacy organizations, medical experts and schools felt the show "glamorized suicide" and didn't prepare vulnerable audiences for the show's content, which cascaded into negative media contagion.

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