Neste & Mantsinen: Zero Exclusion

Mantsinen, a company of material handlers and logistics services, encouraged business decision makers to invest in its hydraulic material handling machine in Finland by getting teen artists to use it to create unique paintings.

Brief Summary

Mantsinen 300 is the world's largest hydraulic material handling machine. Despite its 380-tonne magnitude, it is the most precise in its size range. In order to communicate this benefit to the business decision makers, we selected a medium every board room has: paintings.

We crafted a brush for the Mantsinen 300. Took three teen artists. Trained them to drive the machine. And gave them a challenge: to express themselves with it.

Our exhibition with 42 paintings broke all previous PR records. We made something the business leaders can't unsee: the crane as precise as an artist's brush.

Background...

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