Nellemann Machinery: How to make a tractor famous

Nellemann Machinery, a tractor brand, launched a Norwegian campaign to maintain a solid continued operation, maintain market share, and stand out in the industry.

The background for the assignment was that Nellemann Machinery recently took over the commercial agency for Kubota for the Norwegian market. A company that until then had mostly dealt in regular cars. All this because even though Kubota is one of the...

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