Nautilus: Retro Pitch Hits Emotional Touch Point with Reviewers

Schwinn Classic Cruiser, a brand of exercise bike, garnered lots of attention from reviewers in the US thanks to its retro approach.

Retro Pitch Hits Emotional Touch Point with Reviewers

Nautilus tasked The Hoffman Agency with a post-launch reviews program for its new Schwinn Classic Cruiser. As you can see below, it's a beauty.

Combining a retro-style and modern features, it even incorporates an app allowing riders to play "paper boy/girl" as part of the workout.

Because Nautilus projected niche demand for the product, Product Marketing allocated only five bikes (which cost roughly $500 per unit) for product reviews. With the market saturated by exercise bikes — Nautilus by itself offers three bikes under three different brands — we needed to not...

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