Campaign details
Brand: Natural Light Agency: M&C Saatchi Sport & Entertainment
Assignment and Challenge to Overcome
The job market for young adults these days is notoriously difficult - the unemployment rate for recent college grads is rising year-over-year and is actually higher than that of the average job seeker (DATA SOURCE). So, Natural Light launched a campaign centered around finding a summer internship, a relatable issue to our young, 21+ consumer who recently or is about to graduate. The campaign needed to be authentic to Natty and garner earned media attention by doing what Natty...