Situation & Challenge
In a startling finding, more than half of the 1,796 people surveyed by Singapore's National Council of Social Service (NCSS) revealed that they were unwilling to live, live nearby or work with someone who has, or is in recovery from a mental health condition.
Yet unbeknownst to those surveyed, the reality is that one in seven people in Singapore will suffer from a mental health issue at some point in their lives. But more than three in four would not seek help, typically because of tremendous stigma - from self, from friends and family or from communities. When left untreated, the individual's mental health worsens and carries risk of irreversible damage to not just the health of the individual, but impacts relationships. Isolation becomes a common experience for individuals with mental health conditions, at time where social inclusion is critical to wellness and recovery. As NCSS reviewed this from a societal perspective, the need for change was clear. The path forward? Less so. To make matters worse, NCSS faced an uphill battle including a crowded and yet unenthusiastic media pool and the extreme difficulty of finding profiles - real people with mental health conditions who would be willing to publicly support the cause.