My Special Aflac Duck

Aflac, an American insurance company, promoted its comforting duck toy for children with cancer in the US by launching activations at the Consumer Electronics Show (CES) in Las Vegas.

Overview

OUR STORY: Nearly 16,000 kids in the U.S. are newly diagnosed with cancer annually. Children and their families need emotional support during this trying time. That's why Aflac –as part of its ongoing Aflac Childhood Cancer Campaign®–partnered with Sproutel, a research and development workshop, to create My Special Aflac Duck. With four patents pending, lifelike movement and emotions, and a Bluetooth-enabled app, this innovative social robot uses interactive technology to help children cope with cancer. Aflac sees the devastating impact of this disease daily and believes children facing cancer need more than medicine. In 2018, Aflac...

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