Campaign details
Brand: MucinexAdvertiser: Reckitt BenckiserAgency: Lippe Taylor
Situation and Campaign Objectives
Mucinex is a leading cold and flu brand that includes a range of cough and chest congestion, multi-symptom and sinus remedies for adults and children. As the #1 doctor recommended OTC brand for daytime multi-symptom relief, Mucinex was excited to introduce the latest in nighttime cold and flu relief with the launch of new Mucinex Nightshift Cold & Flu in October. They turned to us to make a splash both on and offline.
Our biggest challenge was the fact that Mucinex is a...