Campaign details
Brand: Mubadala Investments Company – Group Communications
The integration of Abu Dhabi's Mubadala and IPIC was the biggest complex merger in the Middle East. It was delivered rapidly, with excellent results – through a creative and joined-up approach to brand, culture, values and change management.
The combined new entity creates one of the largest businesses in the world: with a combined capital value of $130bn, active in 13 global industry sectors including Healthcare aerospace, micro-processors and aluminium, in 30 countries, with 60,00 employees.
Now: Mubadala Investment Company– a pioneering global investor, deploying capital with integrity...