MTV Entertainment & Paramount: RuPaul’s Drag Race All Stars Season 7 PR campaign

Paramount executed a head-turning New York City press week to celebrate Season 7 of RuPaul's Drag Race All Stars, featuring a cast of previous winners to compete for the title Queen of All Queens.

"RuPaul's drag race all stars" season 7

PR campaign


For the first time ever, "RuPaul's Drag Race All Stars" featured a cast of all winners returning to compete for the ultimate title, "Queen of All Queens," and took the competition program to new heights with thrilling performances, legendary lip-syncs, and spectacular fashions. The show-stopping queens on "All Stars" season 7 included Jaida Essence Hall, Jinkx Monsoon, Monét X Change, Raja, Shea Couleé, Trinity The Tuck, Yvie Oddly, and The Vivienne. The season premiered on Paramount+ on May 20, 2022.

In celebration of this all winners season, our PR team...

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