Monaco: Cryptocurrency in every wallet

Monaco, the payments and cryptocurrency platform, raised awareness globally of cryptocurrency as a mainstream payment method and built its profile as a company that provides intuitive financial products for mass consumers.

Campaign details

Brand: MonacoAgency: The Hoffman Agency

Executive Summary

Monaco, the pioneering payments and cryptocurrency platform, engaged The Hoffman Agency in July 2017 to raise awareness of cryptocurrency as a mainstream payment method and build Monaco's profile as a company that provides intuitive financial products for mass consumers.

The Hoffman Agency's top priority: To generate trust for Monaco in the "digital Wild West" cryptocurrency industry by establishing Monaco's reputation as a credible and trustworthy organization.

  • Since then, with no paid media (until the last two weeks of May 2018), the campaign generated:
  • 180,000+ app downloads across...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands