Modern States Education Alliance: Making a dent in college debt - Freshman Year for Free launch

Modern States Education Alliance, a non-profit education alliance, launched its Freshman Year for Free program in the US by developing a social media and influencer engagement campaign.

Campaign details

Brand: Modern States Education AllianceAgency: RoseComm

Description of Assignment

A few years ago, Wall Street philanthropist and long-time K-12 education reformer Steve Klinsky set his sights on a new objective: to make college more accessible and affordable for everyone. Frustrated by the empty promise of massive open online courses (aka MOOCs), he set out to find an alternative, tuition-free path to earning college credits. After months of development, he enlisted RoseComm to launch Modern States Education Alliance and its Freshman Year for Free program. Taught by professors from leading universities, Modern States courses prepare students...

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