Ministry of Health & Welfare: The Fingerband campaign

Korea's Ministry of Health and Welfare, a government body, used digital content to reduce rates of teenage smoking.

Campaign details

Advertiser: Ministry of Health & Welfare Agency: FleishmanHillard Korea


Category: Public Sector Campaign of the Year

Project title: FingerBand Campaign

Client: Ministry of Health & Welfare (MOHW)

Situation analysis

High sm

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