Ministerio de Turismo de Uruguay: Posicionando a Uruguay Frente a Sus Públicos Estratégicos de Países no Fronterizos

The Ministry of Tourism of Uruguay, a branch of government, was able to boost tourism in Uruguay due to its strategic communications developments, which led to a 21% increase in tourism.

Campaign details

Brand: Ministerio de Turismo de Uruguay Agency: Axon Marketing & Communications

This article has been translated from Spanish using Google Translate. Download the original here.

The strategic creativity in this project took on value when we faced a challenging goal: to position Uruguay as a tourist destination in non-border countries. How to boost tourism in Uruguay in front of countries that are as attractive? Our extensive

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