Campaign details

Brand: Ministerio de Turismo de Uruguay
Agency: Axon Marketing & Communications

This article has been translated from Spanish using Google Translate. Download the original here.

The strategic creativity in this project took on value when we faced a challenging goal: to position Uruguay as a tourist destination in non-border countries. How to boost tourism in Uruguay in front of countries that are as attractive? Our extensive experience for more than 13 years and leading more than 40 tourism and foreign trade projects led to the successful identification of key influencers and a good content marketing plan in digital media, which contributed to Uruguay being among the ten top destinations in the world. The campaign was so successful that it managed to increase tourism by 21%, generating revenues of close to US $2,300 million and four million visitors.

The Challenge