Mind Hong Kong: Breaking the HK Mental Health Taboo

Mind Hong Kong, a mental health charity, reduced the stigma surrounding mental health in Hong Kong and encouraged more open discussion with its campaign Breaking the HK Mental Health Taboo.


Key Objective: Break the taboo surrounding mental health in HK by changing perspectives and encouraging conversations.

Communication Goals: Educate Hongkongers about the importance of mental health; encourage them to talk about mental health and support each other in a way they are comfortable with; inspire people to take action by seeking information from trusted sources and assistance from professionals; raise awareness for Mind HK's mission.

Market Overview

Individuals in Hong Kong face many environmental, personal and social stressors, which contribute to mental health problems. At least one in seven Hongkongers experience a common mood disorder in their lifetime, yet...

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