Campaign details

Brand: Microsoft
Agency: Burson-Marsteller

Summary

Every second, 12 people are victims of a cyber attack and, at the end of the day, the number rises to one million around the world. Understanding this context, Burson-Marsteller and Microsoft's communications department developed a PR strategy through digital channels and traditional media, enabling more than 3 million people to be sensitized on this topic while positioning Microsoft's commitment with local authorities in the fight against cybercrime.

Context

Cybercrime costs the global economy up to $500 billion annually. For this reason, as a technology services provider, Microsoft was interested in highlighting its efforts in combating this criminal modality and in promoting data privacy protection for its audiences: companies, regular users and government institutions.

In order to face the challenge, it was necessary to have support from a third validator, to endorse and approve the work that Microsoft has been doing in this area.