Microsoft: The Next Rembrandt

Microsoft, the technology company, launched its intelligent data services with a global PR campaign focused on the art of Rembrandt and the Netherlands.

Campaign details

Advertiser: MicrosoftBrand: MicrosoftAgency: Progress CommunicationsCountry: Netherlands

Background

At 10.00 CET on 5 April, a portrait of a man in black 17th-century clothing with a white collar and a hat has been unveiled in front of a packed auditorium. The painting was created using data from Rembrandt's total body of work using deep learning algorithms and facial recognition techniques. Blurring the boundaries between art and technology, this artwork is intended to fuel the conversation about the relationship between art and algorithms, between data and human design and between technology and emotion.

The...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands