Microsoft: Surface AntyLuwr

Microsoft, a technology company, launched a campaign in Poland to market the creative features of the New Surface Pro, Microsoft 2in1 device.

Campaign details

Brand: Microsoft PolandAgency: dfusion communication

Background

  • Our task was to underline the creative features of the New Surface Pro, Microsoft 2in1 device, launched on Polish market and present it to the wide-range of media as well as direct group of graphic designers.
  • Digital painting is one of the most interesting topics nowadays. On the other hand – classic, analogue paintings, are still something which is desirable by people and connected with high art. Furthermore, such paintings are often associated with expensive things, which many people simply can't afford.
  • Therefore we have decided to run our...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands