Microsoft Asia: Owning the news agenda with a modern brand newsroom

Microsoft, a technology company, launched the Microsoft Asia News Center in APAC to provide a better storytelling system for a digital world and increase consumer engagement.

Campaign details

Brand: Microsoft AsiaAgency: IN.FOM

Executive Summary

  • The digital world is changing how brands interact with their stakeholders, internally and externally.
  • A 2017 study by the Reuters Institute shows that online platforms, including social media, have replaced traditional media channels, such as TV and print, as the most widely used sources of news and information in Asia Pacific.
  • The shift in content consumption habits in our digital world has shattered traditional media models. And, in many economies, newspapers and other news institutions are losing readership, circulation and, worse still, trust.
  • Recognizing these trends, the...

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