Michaels: Mobilizing Michaels To Deliver For Its Makers

Michaels, an arts and crafts company, supported its US customers in their arts endeavours during the COVID-19 lockdown, despite its stores being closed.

Campaign details

Brand: Michaels Advertiser: The Michaels Companies / The Blackstone Group Agency: Zeno Group

Challenge

With the coronavirus and lockdowns sweeping the world, businesses were quickly divided into "nonessential" and "essential" services. Gi

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