Mi Casa Es Tu Casa

Weber Shandwick Mexico, a public relations firm, adapted its online platform for the Rio Olympics to help the people of Mexico during the September 2017 earthquake.

Campaign details

Agency: Weber Shandwick

September 19th 2017, 1:14pm: Tragedy struck. A 7.1 earthquake hit Mexico, destroying the homes and lives of thousands. To make matters worse, it happened on the 35th anniversary of the catastrophic Mexico City Earthquake, an event that killed more than 10,000 people.

Memories of the 1985 tragedy filled the air while citizens tried to reach their loved ones by phone, crowds struggled to free victims trapped under debris, and the streets filled with chaos. It was a terrifying deja-vu.

The Challenge

In the face of disaster, the people of Mexico acted as...

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