MG Motors: Independent fund

MG Motor, an automotive marque, launched a campaign in Chile to improve relations with specialized press, achieve the 'Best Brand' award, generate new content with authorized voices within the industry and support the guild of independent motor journalists.

Challenge

MG Motor, a brand manufactured in China by SAIC Motor and of British origin, sought to position itself among the specialized press, to better publicize the technology and quality of its products in the public opinion and, achieve the prestigious awar