Campaign details
Advertiser: MerckBrand: MerckAgency: GCI HealthCountry: United States
The Situation
Diabetes is a growing epidemic impacting nearly 30 million Americans. In fact, the CDC estimates that as many as 1 in 3 U.S. adults could have diabetes by 2050.
There is limited two-way engagement in the type 2 diabetes (T2D) community; patients are always being "spoken to" – they're told what medications to take, how to eat, and how to live.
Merck was committed to addressing a need for patients and caregivers to articulate their REALchallenges and what it means...