Mercedes-Benz Star Fund World Heritage Sites Sustainable Livelihood Project

Mercedes-Benz Star Fund, a philanthropic organisation, deepened its cooperation with UNESCO by initiating the first World Heritage Sites Sustainable Livelihood Project in China.

Campaign details

Brand: Mercedes-Benz China Agency: Ruder Finn Asia Limited

Background

The Mercedes-Benz Star Fund and UNESCO jointly launched the first "World Heritage Sites Sustainable Livelihood Project" in 2017, as Phase III (2017-2020) of their Green Legacy Program.

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