Med-El: Cutting through the silence on World Hearing Day

Med-El, a cochlear implant company, launched Cutting Through the Silence, a global campaign to raise awareness of the impact of hearing loss and the benefits of treatment on World Hearing Day 2017.

Campaign details

Brand: MED-ELAgency: Porter Novelli London

Summary

Hearing loss affects 360 million people globally. That's 5% of the world's population according to the World Health Organization. Yet despite its scale, the condition remains woefully untreated, even though there are immense social, medical and financial consequences of inaction.

The impact of hearing loss goes far beyond limited communication. Statistics show that if you suffer from hearing loss you're less likely to fulfill your potential at school and work. There's also a growing body of evidence linking hearing loss to the largest predicted health burdens of the next...

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