Objectives & Challenges
"Two emergency doctors wearing MSF vests, carrying a stretcher, rushing to rescue a bleeding patient who has just been injured by a bomb attack. A helicopter is ready to take off. "
Médecins Sans Frontières (MSF) launched its Taiwan office in 2016, and has been carrying out fundraising campaigns since then. However, at the outset of this donor communications campaign, awareness of MSF had remained low among the general public co