McDonald's Ukraine: How we made McDonald's #1 environmentally responsible company in Ukraine by reducing waste by 60%

Communications company, Be-It Agency, increased consumer opinion of the environmental impact of Ukrainian McDonalds by creating Planet Admirer, a program to educate and encourage the sorting of recyclables.
WASTE SORTING IN UKRAINE DOES NOT WORK YET

Unlike the EU, we still have one container for all waste near our houses. Single sorting initiatives launched by local authorities in the past have failed, causing skepticism among citizens.

McDonald's has always...

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