McDonald's: Big Mac 50th Anniversary

McDonald’s, a fast food restaurant chain, celebrated the 50th anniversary of its Big Mac burger by launching coins that equaled to one Big Mac burger.

Assignment

In 2018, McDonald's most iconic sandwich, the Big Mac, was turning 50. And while that had the potential to be a great story at McDonald's, when you get out from under the Golden Arches, nobody really cares. Even for a sandwich that's served in over 120 countries, it's hard to get people excited for brand anniversaries.

So, we're going to tell you how we turned this 50th anniversary into a global cultural moment and activated at a scale that even McDonald's had never seen before-generating unprecedented results.

Research + Insights

To inform our strategy, the Golin team conducted global...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands