Mawazine Music Festival

Mawazine, a music festival in Rabat, Morocco, was able to reverse its negative image and receive international recognition by changing the way it promoted itself.

Campaign details

Advertiser: Mawazine Music FestivalBrand: Mawazine Music FestivalAgency: PR Media, Morocco

Summary

Mawazine ("World Rhythms") is a music festival that takes place annually in Rabat, featuring many international and local music artists. The 2016 festival was attended by an estimated 2.5 million people, which makes Mawazine the biggest festival in the world after Donauinselfest in Vienna. With 90 acts on 7 stages it has the highest ratio of attendees per stage in the world. Mawazine is one of several events which are intended to promote an image of Morocco as a tolerant nation. The...

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