Campaign details

Brand: Mastercard SSA
Agency: FleishmanHillard South Africa

Mastercard is a technology company that develops payment solutions in the fnancial services space.

Key to Mastercard's drive in Africa is the financial inclusion of people who have previously been unbanked. Mastercard believes that by facilitating entrepreneurs, it can help to drive economic growth and financial inclusion.

It was for this reason that Mastercard conceptualised its Masterpass QR (MPQR) digital payment solution, with a commitment to empower over 150,000 Micro, Small and Medium Enterprises (MSME) in Kenya within 2017 by giving them access to MPQR. MPQR is a Mastercard Person-to-Merchant payment solution that is integrated into issuers' mobile banking platforms.

FleishmanHillard South Africa was tasked with launching MPQR to key stakeholders in Kenya by showcasing how it solves payment challenges in the market and how the technology assists in the drive to develop financial eco-systems in Africa that work.