Campaign details
Brand: Maruti Suzuki India Limited
Context of the campaign
- Employee safety is a critical pillar in a manufacturing set-up.
- While highest standards of safety are upheld inside Maruti Suzuki plants, there had been instances of road accidents.
- Nearly 90% Maruti Suzuki employees use a vehicle to come to work.
- We wanted to drive the message – Safety is not just confined to workplace; it extends to home and on road as well.
Our challenges
- Over 30,000 employees across three factories in Haryana, Corporate Office and a field team across India.
- Diversity: A mix of factory workers, executives,...