Maruti Suzuki Road Safety Campaign for employees

Maruti Suzuki, an automotive brand, launched a campaign in India featuring a bubble-wrapped man to encourage its employees to take road safety seriously by wearing their seatbelts.

Campaign details

Brand: Maruti Suzuki India Limited

Context of the campaign

  • Employee safety is a critical pillar in a manufacturing set-up.
  • While highest standards of safety are upheld inside Maruti Suzuki plants, there had been instances of road accidents.
  • Nearly 90% Maruti Suzuki employees use a vehicle to come to work.
  • We wanted to drive the message – Safety is not just confined to workplace; it extends to home and on road as well.

Our challenges

  • Over 30,000 employees across three factories in Haryana, Corporate Office and a field team across India.
  • Diversity: A mix of factory workers, executives,...

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