Man's Best Friend - Introducing the Hotels.com pug mascot

Hotels.com, a hotels booking website, increased brand awareness and share of voice in Thailand and Taiwan by launching a new pug mascot to engage with millennials.

Campaign details

Brand: Hotels.comAgency: Weber Shandwick Singapore

Man's best friend - introducing the Hotels.com pug mascot.

The challenge

Background

  1. Brand loyalty among Online Travel Agents such as Hotels.com is low and consumer decisions are often driven by the best price.
  2. Hotels.com wanted to gain mindshare among a key target audience -millennials -with an initiative that would differentiate its brand.
  3. We looked to develop something that would give Hotels.com a unique voice, capture attention and drive resonance in Taiwan and Thailand.

Our objectives

  1. Increase brand awareness and share of voice among competitors.
  2. Increase...

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