MAIA for ADT

ADT, an alarm system brand, launched a campaign in the UK to increase brand recognition and preference.

Campaign details

Brand: ADTAgency: Unity

Brief

You've all seen the yellow and blue alarms on the outside of businesses and homes - they're a fairly iconic part of our urban landscape. But if someone asked you to name the brand? Exactly. Brand recognition and preference for ADT were low. We were briefed to put them on the map of public consciousness with an integrated but PR-led campaign ultimately designed to drive preference amongst both SME and consumer audiences. Furthermore, to chime with ADT's move into smart technology, we needed to reposition it as a leader in technological...

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