Case Overview

Lungteng is the leading publisher in the senior high school textbook industry, offering superb quality alongside premium pricing. In response to the competitors' price-cutting strategy, Lungteng has to win by not only the quality, but also the teachers' trust.

Firstline teachers, faced with students' needs and parents' demands, find it difficult to express their inner struggles and the fact that they're not being understood. Lungteng hopes that through communication, it can genuinely record and present the teachers' struggles, because the one who understands your struggles is the one who truly understands you.

Lungteng has become the brand that knows the teachers best, and its market share has significantly grown from the previous 40%, to a record high 50%.

Brand Challenge

Communication Issue: How to Win over the Teachers' Hearts and Reach New Heights in Sales?