Campaign details
Brand: Los Angeles LGBT CenterAgency: Weber Shandwick
Years of attempts to engage sexually active, at-risk youths to get on HIV prevention treatment (PrEP) had failed, and in LA, HIV infections among transgender women and youth of colour continued to rise at alarming rates.
- 87 of people with HIV in LA are gay/bisexual men and transgender women.
- 69 of new HIV infections are among African-Americans and Latinos.
- 17% higher than the national average.
- 22% among youths aged 13- to 24-years-old.
Enter the Los Angeles LGBT Center. The Center engaged Weber Shandwick to incite action within the community to...