Los Angeles LGBT Center: Empowering the LGBT community to F*ck w/out Fear

The Los Angeles LGBT Center created the F*ck W/out Fear campaign, which involved a 'Paint the Town Blue' event to raise awareness of the PrEP HIV prevention treatment.

Campaign details

Brand: Los Angeles LGBT CenterAgency: Weber Shandwick

Years of attempts to engage sexually active, at-risk youths to get on HIV prevention treatment (PrEP) had failed, and in LA, HIV infections among transgender women and youth of colour continued to rise at alarming rates.

  • 87 of people with HIV in LA are gay/bisexual men and transgender women.
  • 69 of new HIV infections are among African-Americans and Latinos.
  • 17% higher than the national average.
  • 22% among youths aged 13- to 24-years-old. 

Enter the Los Angeles LGBT Center. The Center engaged Weber Shandwick to incite action within the community to...

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