Locomo Challenge Council: Locomo Challenge

The NPO LOCOMO Challenge Council, a healthcare-promoting council, raised awareness for orthopaedic pain and illnesses in elderly people in Japan by launching a risk test alongside press releases and events.

Campaign details

Brand: Locomo Challenge CouncilAgency: hakuhodo co.ltd

The LOCOMO Challenge was brought to life as a nation-wide action first from a small team of orthopaedists and us, forming a promoting council in the name of NPO LOCOMO Challenge Council. Without business sector alliance, budget was very limited. However, we were confident that this social wellness issue of overcoming locomotive organ deficiencies of age was alerting enough to catch attention as long as we had a strong and simple concept to change perception, and a simple call-to-action to involve every orthopaedists and change activity in the society....

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