Lixil Corporation: Tackling the sanitation crisis

LIXIL SATO, a sanitation company based in Japan, used a report and a PR strategy to boost its position as a thought leader on sanitation across Africa and Asia.

Campaign details

Advertiser: LIXIL Corporation Brand: LIXIL Corporation Country: Japan

" LIXIL has shown a real commitment to addressing the sanitation crisis. From pushing ahead with important research and campaigning on the global stage, to developing innovative sanitation solutions and getting them to the people who need them, LIXIL is doing ground-breaking work that WaterAid is proud to partner with them on."

Kaoru Takahashi, Executive Director of WaterAid Japan.

One in three people live without access to proper sanitation, and approximately one billion have no choice but to defecate in the open. Around 800 children...

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