Libresse: Blood Normal

Libresse, a brand of feminine hygiene products, launched the #bloodnormal campaign across the world to normalise discussion of periods and establish itself as a vocal women's empowerment brand.

Campaign details

Brand: LibresseAgency: Ketchum and Myriad PR

Situation Analysis

In 2016, Libresse became the first brand to tackle the taboo of menstrual periods in women's sports with its bold Red.Fit initiative. In 2017, the global feminine hygiene brand...