Libresse: Liberating Our Periods 2.0 – from spiritual impact to marketing effectiveness

Libresse, a menstrual hygiene brand, broke traditions and norms concerning periods in China with its #LiberatingOurPeriods campaign.
  • On May Y2020, Libresse released a powerful launch campaign "Liberating Our Periods (月经不隐藏), as a first wave announcement of this new comer to compete in the high-end women hygiene category in China. In the coming quarters (Y2020 Q3 to Y2021 Q1), the brand needs to face more fierce competition in continuous "e-com sales season" in September, N

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