Libresse: Liberating Our Periods - Libresse women marketing campaign

Libresse, a feminine hygiene brand, launched its campaign Liberating Our Periods on Menstrual Hygiene Day in China with the aim of dismantling prejudice against menstruation and building the brand as a new and sharp symbol of female power.

The feminine hygiene category, particularly the sanitary towel category, is a highly competitive market in China. Libresse was as a "new player" from Sweden, aiming to attack the high-end segmentation with product innovations and an inspiring brand s

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