Lenzing: Enabling the fashion world to “Feel So Right” with Tencel™ brand strategic communication campaign

Lenzing, the manufacturer of TENCEL™ branded fibres, globally launched its integrated communications campaign Feel So Right to close the sustainability knowledge gap and provide brands with 'ready-to-use' information for consumers.

Wake-up call for the fashion industry

Lenzing, the global manufacturer of TENCEL™-branded fibers, produced via sustainable processes using renewable wood, has been an advocate for the usage of sustainable raw materials and circular economy in the textile and fashion industry for the last 80 years.

As fashion evolved into the planet's second largest polluting industry, the industry supply chain has been under immense pressure from governments, NGOs and brands to enhance transparency and address fashion's negative environmental impact. Such pressure is further fuelled by consumer demand for greater supply chain transparency and more...

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