Lenzing: Enabling the fashion world to “Feel So Right” with Tencel™ brand strategic communication campaign

Lenzing, the manufacturer of TENCEL™ branded fibres, globally launched its integrated communications campaign Feel So Right to close the sustainability knowledge gap and provide brands with 'ready-to-use' information for consumers.

Wake-up call for the fashion industry

Lenzing, the global manufacturer of TENCEL™-branded fibers, produced via sustainable processes using renewable wood, has been an advocate for the usage of sustainable raw materials and circular economy in the text

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