Background
Lenovo, the largest PC/server manufacturer worldwide, experienced record 22% year-on-year revenue growth for Q3 FY2020 at the height of the pandemic thanks to its smart manufacturing and the fast growth of its B2B solutions which enabled other industries' intelligent transformation.
Lenovo wanted to highlight its smart manufacturing solutions and target multiple audience groups - government, business, technology, and the general public.
Challenges
The idea was to create customer video cases but there were multiple challenges:
- How could case videos have strong emotional appeal?
- How could the storylines of Lenovo's customers be aligned and presented equally and attractively when each...