LEAD uses deeply researched curriculum, pedagogy and technology to impart quality 'at-school' education to K-12 students of affordable private schools across India. By end-September 2021, LEAD had already partnered 2,000 schools to improve the learning outcomes of over 0.8 million students. In September 2021, LEAD mandated the PR firm to create a campaign to help the company communicate its offerings to potential partner school owners, and help LEAD expand its footprint. The second ask was to attract investment interest from private equity players that was directly linked with expansion of business/footprint.
The objective was two-fold. First, to communicate...