LCY Education Foundation: From Enemy to Family

LCY Chemical Corp., a chemical company, turned its reputation around by investing in long-term solutions to the problems faced by the victims of the 2014 Kaohsiung explosion in Taiwan.

Situation Analysis & Objective

"Say Cheese...", "Happy New Year!" At first glance, this just looks like a traditional family gathering for New Year, like you'd see anywhere in Taiwan. But for this special group of people, being able to sit down face to face and enjoy the year-end dinner together like a family is never easy. Among these smiling faces are the victims and victims' relatives of the devastating 2014 Kaohsiung explosions. Most unexpectedly, the chairman and employees of LCY, which is accused of being responsible for the explosion, are also at this gathering.

It was a balmy summer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands