Launching the Alliance to End Plastic Waste

The Alliance to End Plastic Waste, an initiative dedicated to ending world plastic waste, promoted its cause globally by launching a broadcast and anthem video to explain its mission.

The Opportunity

Sir David Attenborough's Blue Planet II was one of the most watched shows in 2017, seen by over 14 million people. He brought global attention to an ocean in crisis. Since that time, media coverage of marine litter and the global call for bans against plastic - from straws to bags - has shifted from a niche environmental issue to a mainstream political issue.

  • There was a 148% increase in the volume of media coverage on plastic waste from 2017 to 2018, with top-tier coverage responsible for 60% of all stories about plastic bans and media litter (Quid,...

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