Campaign details

Agency: In-house
Brand: Godrej HIT

About Brand

Godrej HIT is a well-known household insecticide brand trusted by millions of households in India when it comes to eliminating dangerous insects and pests from their homes. Brand HIT has been liberating people from the anxiety of pests and has been championing the cause and educating masses about prevention of mosquito borne diseases.

Godrej HIT wanted to create India's first platelet donor community. It aimed to build a pool of donors big enough to save lives.

Godrej HIT launched India's first online 'Platelet Donor Community' to save lives of dengue patients by partnering with Apollo Hospitals. A 24x7 helpline that will help dengue patients get platelet donors was also unveiled. This facility was not limited to only patients admitted in Apollo Hospitals, patients admitted in other hospitals also had access the helpline and the helpline would find a matching donor for them. HIT track the bite app delivered on its promise of commitment to fight dengue

Situation Analysis