Campaign details
Agency: First PartnersBrand: Hyundai Motor India
Situational analysis
Hyundai Verna needs to make a successful comeback in the hotly contested market segment of premium sedans
Hyundai is the second largest car maker in India. With its Modern Premium positioning, the company has a hugely successful portfolio of automobiles that personify the young Indian buyer's evolving aspiration for futuristic technology & features, appealing contemporary exterior design and fine interiors.
India is among the most fiercely competitive car markets in the world today. The world's best and the biggest automobile brands are present in the country, jostling...